Yolo Group recruits Pariplay CCO to oversee B2B division

Yolo Group has hired Pariplay chief commercial officer Christine Lewis to run its B2B division in a newly created CEO position. The Estonia-based operator’s B2B arm is called Yolo Ventures, although her official title has been registered as CEO of the Bombay Group. Yolo Ventures contains Yolo Group’s portfolio of commercial assets, including the Hub88 content aggregation platform, casino games developer OneTouch and high-roller live casino product the Bombay Club. Lewis spent more than a year with Pariplay after joining the provider in September 2020 from NetEnt, where she held several roles, including commercial director, during a five-year spell. Prior to that, she worked as head of account and revenue management for affiliate management software provider NetRefer.

Maarja Pärt, CEO of the wider Yolo Group, said: “We’re putting into place a world-class team to take our B2B gaming businesses to the next level and Christine is a vital part of that. “Her experience at some of the biggest names in our industry stands her apart, and she’s exactly the type of disruptive thinker we welcome at the Yolo Group. It’s great to have her onboard.” Jose Micallef, who worked alongside Lewis at Pariplay as a business development director, has also joined Yolo Ventures as chief operations officer (COO). The appointment of Lewis has led to a wider reshuffle within Yolo Ventures. Ragnar Toompere, who was serving as acting head of OneTouch, will now sit on the board of Yolo Ventures. Elsewhere, James Corrie will oversee the operator’s live studio projects, while Neil Howells will be responsible for the commercial management of Yolo Ventures. Until last month, Yolo Group was known as the Coingaming Group. The operator launched a full rebrand in September following a restructuring process to better reflect the maturity of the business.