Yggdrasil Gaming enters Swedish market
Malta-based company will supply the Sports Alliance with content for its online lottery platform Klubblo
Yggdrasil Gaming has entered the Swedish regulated egaming market through a deal to supply the country’s Sports Alliance with content for its online lottery Klubblo.
The Malta-based company has partnered with Svenska Klubbspel “ a joint venture between media partner Metro and casino operator Cherry “ for the project.
Klubblo is available to the 20,000 plus sports clubs and 70 special sports federations that are members of the Swedish Sports Confederation.
Yggdrasil will provide a number of titles “ including Magic Mushrooms, Jokerizer, and Lotto 7 “ and will enable clubs to customise and brand their own lottery games, with plans to launch by Q4 2014.
“Klubblo is a particularly exciting project for Yggdrasil, being our first step into both the World Lotteries Association and the regulated Swedish market,” Fredrik Elmqvist, CEO of Yggdrasil Gaming, said.
“We have been working on this since autumn last year and we’re delighted to now see these games live for the Swedish Sports Alliance and Klubblo.
“It has certainly been a real challenge. We have had to be very innovative in the way we have developed the lottery games to fulfil the requirements of the regulator, but also make the games exciting for the players,” he added.