Winner CMO Yoni Sidi departs
Sidi leaves Playtech-powered operator to launch new marketing agency
Winner’s chief marketing officer Yoni Sidi has left the Playtech-powered firm to launch his own marketing agency, eGaming Review has learned.
Sidi left Winner on 1 January after more than two-and-a-half years at the operator to start marketing firm Market Box Media, which will provide full conversion, retention and marketing solutions to the egaming industry and others.
Market Box Media has already secured Winner as a client, in addition to Bets.com and Casino Del Rio, and will run a new affiliate programme AffRevenues.
“After a wonderful time with Winner and some great results I felt the opportunity was right,” Sidi told eGR.
“I think that Market Box Media is formed at a great time with the market becoming much more complicated,” he added.
Sidi originally joined Winner in May 2012 where he led business development, player acquisition, partnerships and all marketing elements.
He previously worked as director of sales and marketing at Reimage for six months following a two-year stint as VP UK sales and marketing at UK bookmaker William Hill from 2009 to 2011.
His departure follows the launch of Winner’s new dot.co.uk website after its parent company received a full GB licence at the end of August for the UK’s new regulatory regime.