Weekly news round-up 12 June 2015
This weekâs news in brief includes BetVictorâs mobile development overhaul and Quickspin agreeing a content deal with LeoVegas
Quickspin agreed a deal with LeoVegas to supply its entire existing and future games catalogue to the operator across mobile and web. âLeoVegas is market leading in mobile casino, which is very exciting for us now that we develop and release our games simultaneously on web and mobile through our own platformâ, Daniel Lindberg, CEO at Quickspin said.
BetVictor CEO Andreas Meinrad revealed the firm had merged its desktop and mobile development teams and was currently reviewing its popular Instabet mobile product to âpush even more relevant content to the customerâ. Cherry CEO Fredrik Burvall also pledged more mobile content before the end of the year. âWe were one of the first operators with a tailored solution for tablets. Weâre pleased with our mobile products at the moment, but that doesnât mean weâre going to rest on our laurels. Weâre always looking at ways to improve things and weâll be aiming to develop our solutions even further during the year,â he said.
Mecca Bingo overhauled its mobile front-end as Rank Groupâs digital and multi-channel revamp picks up pace. The new-look site was made available to several thousand VIP customers last week, with all customers given a choice to switch to the new site this week. Mecca has told customers that the new site will âwork smartly and smoothly on all devices large and smallâ, while the new design also introduces new features including a mobile search option.
Ladbrokesâ digital overhaul picked up pace as it issued a âstatement of intentâ on its new integrated approach to content with the operatorâs first omni-channel launch. The operator unveiled its new five-reel Mighty Trident slot game, supplied by Novomatic, across retail, mobile and desktop channels. âIt’s a statement of intent. We recognise the omni-channel space as being a huge opportunity to leverage our brand,â Estelle Bentall-Lynch, Ladbrokes product manager, told eGaming Review today.
Camelot will add its first mobile payment option for National Lottery games in July, after agreeing a deal to integrate Barclays Pingit app. Pingit person-to-person payment will be available on Camelotâs flagship Lotto game, as well as Thunderball and EuroMillions. âThis collaboration with Barclays represents a real breakthrough in speed and simplicity for our players â and underlines how weâre continuing to radically enhance The National Lottery playing experience,â Tim Copper, digital director of Camelot, said.