Wednesday round-up 30/04
This weekâs round-up includes an update from Paddy Power and Ladbrokes adds to its mobile portfolio
Paddy Power has updated its sportsbook iOS app today, making a raft of improvements to its horse racing pages. In-app navigation has been improved, and it is now possible to watch live streams of racing events and bet on the same page. Access to customer accounts has also been improved, while a new button has been added to direct users to the homepage in just one click.
UK bookmaker Ladbrokes added to its portfolio of mobile products with a new live casino app, launched on Monday. The app includes live blackjack, roulette and baccarat games provided by Playtech and is the first of a series of new apps the operator is to launch this year, with additional apps scheduledfor release prior to this yearâs World Cup.
32Red is to receive a new mobile sportsbook from sports betting solutions supplier Kambi. The new sportsbook will integrate with 32Redâs existing Microgaming platform, allowing customers to seamlessly switch between casino and sports verticals and the product is expected to be live prior to the start of the World Cup in June.
Sporting Index is also looking to capitalise on the World Cup through the launch of a new tablet-optimised site. The in-house developed site has been designed to complement the native app launched with Apple in January this year, and will offer around 200 in-running markets available on each tier one football match during the tournament.
Degree 53, Microgaming, mkodo, Net Entertainment, Playtech, Quickspin and Realistic Games have been shortlisted for the Innovation in Mobile category at this yearâs eGR B2B Awards, which take place on Tuesday 17 June at The Pavilion, the Tower of London. More information about the event can be found here.
