W88 inks regional partnership with Argentine FA
Online operator to become official sportsbook of governing body in Asia
Asia-facing operator W88 has become an official sportsbook partner of the Argentine Football Association (AFA).
The online operator will become the governing body’s official sportsbook in Asia where the AFA is looking to expand its brand.
The deal will run for the entirety of 2022 including the upcoming FIFA World Cup in Qatar.
W88 currently sponsors Premier League side Crystal Palace and has held previous commercial partnerships with Wolves and Aston Villa.
Hilly Ehrlich, W88 business development manager, said: “This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives.
Claudio Tapia, AFA president, added: “We have developed a strong expansion of our AFA brand in markets that, in the past, were not commercially exploited – such as the Asian market.
“Thanks to this job, we can build agreements like this one with important brands that find in AFA today a strategic partner for their marketing plans in this important region. I welcome W88 to our national team’s sponsorship platform,” he concluded.