Video exclusive: Betfair's Andrew Black on egaming
Betfair co-founder Andrew Black offers his views on the financial crisis, strategic planning and short-termism and the future of egaming; justifies spending big on brand and weighs up Betfair's prospects in the US.
IN the third part of our video chat with Betfair’s co-founder Andrew Black, he shares his views on egaming, plus the causes of the financial crisis, as someone who worked in a trading environment in London and New York.
Black provides analysis of how egaming companies too often fall into the same trap – short-termism – and why it drives him to distraction. He talks emerging trends and tells us where he thinks the future of egaming lies. And he gives his thoughts on the sponsorship and advertising spend of the big boys. Plus, he tells us what he’d like to be able to do in the US.
Tomorrow, we find out more about the psychology of Andrew Black. In a candid exchange, he tells us what business should be about, what gets him up in the morning, where he’s putting his money as an angel investor, his inspirations, and what he’d do with his money if Betfair floats.