Video exclusive: Andrew Black on the Betfair story
Betfair's co-founder Andrew Black share his memories of guerrilla marketing campaigns, taking on arch-rivals, his views on M&A activity in the sector, the company's chief executive David Yu, and his changing role within the business.
BETFAIR arrived in the public eye when a false funeral procession through the City of London helped to secure it some high profile media coverage. But it could all have been so different, as Betfair co-founder Andrew Black reveals in part two our exclusive video chat.
A merger with arch-rival Flutter.com followed as the company sought to establish itself as the world’s biggest betting exchange. Black recalls how the team responded to the existence of the well-funded competitor and attempts to ape the Betfair business model. And he shares thoughts on whether consolidation plays going on in the sector now will work and how to get M&A right.
To find out what Black thinks of Betfair chief executive David Yu and his impact on the company, and what his own role in the business should look like, click now.
Tomorrow, in the third part of our video series we’ll hear Andrew Black’s views on the financial crisis, strategic planning and short-termism, the future of egaming, the justification for spending big on brand, and Betfair in the US.