Unregulated Swedish market climbs 13% in Q1
Regulated operators report 8% online growth but suffer drop in land-based operations
Sweden’s unregulated online gambling market recorded a 13% year-on-year increase in revenues last quarter, according to the country’s gambling regulator.
Figures released yesterday by Lotteriinspektionen revealed unregulated revenues accounted for 53% of the total online market of SEK 2.3bn (£205m).
State-owned operators reported a slight boost of 8%, with lottery brand Svenska Postkodföreningen reporting the strongest growth at 22% year-on-year to SEK 11m (£966,530).
Meanwhile, Svenska Spel recorded single-digit growth of 6% with online revenues totalling SEK 519m (£46m), but its land-based operations suffered a 9% drop compared to the same period last year at SEK 1.6bn (£144m).
Horseracing monopoly ATG’s online revenues rose 10% year-on-year to SEK 536m (£47m). The brand also saw a drop in offline revenues, down 11% to SEK 417m (£37m).
A recent government commissioned report on proposed regulation called for an end to the Sweden’s monopoly system, with a consultation period inviting relevant stakeholders to submit comments currently open until August.
Camilla Rosenberg was appointed the interim director general of Lotteriinspektionen earlier this month after commencing the hiring process for Håkan Hallstedt’s permanent replacement.