Unikrn unveils UK-facing eSports betting site
Tabcorp-powered Unikrn Arena platform allows UK customers to bet on eSport matches and tournaments
US-based entertainment company Unikrn has today announced the official launch of its eSports betting platform in the UK in partnership with Australian gambling company Tabcorp.
Unikrn Arena allows UK-based customers to watch and bet on eSport matches and tournaments across the globe on desktop and mobile via a strategic partnership with Tabcorp’s online gambling subsidiary Luxbet.
The platform also features live streaming and chat functionality, while Luxbet will be responsible for account identification processes as well as odds making and risk management.
“The UK is one of the most sophisticated sports betting markets in the world and there has been tremendous demand for safe wagering on eSports from consumers in that part of the world,” Rahul Sood, CEO and co-founder of Unikrn, said.
California-headquartered Unikrn was founded by former Microsoft Ventures general manager Rahul Sood who has previously worked at a number of gaming start-ups including VoodooPC which was acquired by Hewlett-Packard in 2006.