Unibet streamlines KYC process with BankID integration

Unibet has integrated the electronic authentication system BankID into its Sweden-facing Unibet and MariaCasino sites, in an effort to speed up the customer identification process.

The Bank ID system, which is used regularly by 6.5 million people, provides customers with a digital signature which is legally binding under Swedish and European law.

According to the Stockholm-listed operator, it is the first gambling operator to integrate the system in Sweden, and it plans to roll it out for all Swedish-facing brands, such as iGame and Bingo.se.

“For other markets, we are implementing local solutions since Bank ID is only available to Sweden,” a Unibet spokesperson told EGR.

“In Belgium for example, we have implemented a local solution called mydigipass. We are looking at local solutions in other markets like Finland and Netherlands.”

Unibet said in a statement: “BankID will provide a faster, more secure way of accessing the site, thereby maximising player safety.

“At the same time, it will offer customers a user-friendly solution that speeds up the verification process and allows a safe log-in experience.”

Unibet Group head of player safety Daniel Gambin added: “By integrating BankID, we continue to show our commitment to innovative solutions by being the first operator in the gambling space to make use of this technology.

“As well as improving the customer experience, it adds a great deal of security to the account and together with other electronic verification solutions serves to improve the safety and security of our Swedish customer base,” Gambin added.

Lengthy and time consuming KYC processes have come under criticism in the UK in recent months, with groups like Justice for Punters claiming that bookies use the controls to avoid and delay paying winning customers.

The Gambling Commission and the Competitions and Markets Authority have also launched an investigation into bookmakers’ “bamboozling” terms and conditions.