Unibet seals strategic handball partnership
Kindred sportsbook gains sponsorship and logo rights at the tournament hosted in Denmark and Germany
Unibet has become the official sponsor of the 2019 IHF World Championship following an agreement between Kindred Group and the International Handball Federation (IHF).
The deal gives Unibet sponsorship and event logo rights at the tournament hosted in Denmark and Germany, with Denmark current favourites to win the event.
Handball is currently the third biggest sport on Unibet’s sportsbook offering, behind only football and tennis.
“We have a leading offering on handball among bookmakers and saw an impressive interest during the Olympics 2016 in terms of turnover and actives,” said Kindred CCO Rhodri Darch.
“Since then, we have invested in our exposure in the sport with the European and World Championship for both men and women being the highlights.”
The sponsorship of the IHF World Championship is part of Kindred’s global sponsorship strategy to partner with sports and tournaments that fit the operator’s market footprint.
According to Darch, handball is popular in most of the markets where Kindred operates, making it a good strategic fit for the firm.
“We are fully committed to handball and remain confident the sport will continue to grow internationally, with Unibet being a trusted and sustainable partner,” added Darch.