TV star to front Grosvenor's new social media campaign
Mark Wright from The Only Way is Essex to feature in the casino operatorâs new âGrosvenor Gentâ campaign on Facebook and Twitter
Grosvenor Casinos has announced the launch of a new social media campaign âGrosvenor Gentâ next month fronted by The Only Way is Essex star Mark Wright.
The Rank Group-owned casino operatorâs new campaign will debut across Facebook and Twitter from 6 August and will see Wright share his advice on casino style and etiquette on a number of videos.
âGrosvenorâs stylish and confident ad campaign is focused on the pure thrill of gaming,â Tina Martin, head of brand and marcomms for Grosvenor Casinos, said.
âWe wanted to build on that and continue to talk to our customers and potential customers in an interesting and unique way,â she added.
The new âGrosvenor Gentâ social media videos follows the launch of Grosvenor Casinosâ multi-million pound âPure Casinoâ campaign last month across TV, digital, print and in-club touch screens.
Pure Casino was the operatorâs first-ever integrated campaign and was developed in partnership with London-based creative agency St Lukeâs.