Tombola to sponsor I’m a Celeb
Online bingo operator named official sponsors of long running ITV reality show
Tombola has been announced as the new sponsor of ITV show I’m a Celebrity… Get Me Out of Here!
The Sunderland-based bingo operator will push its portfolio of arcade games as the official sponsors of the programme, as well as its mobile companion app.
The creative production of the campaign will be managed by Über Agency as they continue their long running relationship with tombola.
Tombola CEO Phil Cronin said: “I’m A Celebrity… Get Me Out of Here!” is a perfect fit for tombola given both entertainment brands are about having fun and community.
“With 10m viewers the show is must see viewing including in my own home, so it’s a great match for tombola, which has more players than other bingo site in the UK.
“Tombola previously sponsored Emmerdale on ITV for three years, so we’re excited to be working with the broadcaster again.”
The bingo operator recently restructured its management team as part of a five-year plan to double turnover.