This week in B2B news (18 February)

AstroPay becomes partner of Crystal Palace Football Club AstroPay signed a sponsorship deal with Crystal Palace FC, which will see the payment solution sponsor the club’s official training uniform. As part of this partnership, AstroPay will have its branding and logo visible on Crystal Palace’s training kit, as well as LED advertising around Selhurst Park on matchdays and visibility across the club’s social media. In addition, Crystal Palace will also feature AstroPay branding on the PalaceTV content series, “Copers Cope TV”, which shows extensive footage of the club’s training sessions. Mikael Lijtenstein, CEO of AstroPay, said: “We are absolutely thrilled to be partnering with Crystal Palace FC, a Premier League football team that has over 160 years of professional experience. This is an exciting partnership with one of England’s most well-known footballing institutions and we look forward to working together hopefully for many seasons to come.” Barry Webber, commercial director at Crystal Palace, said: “We are thrilled to be able to announce a partnership with a brand as globally recognised as Astropay. Astropay has a long history of success in the payment solutions sector, and we look forward to working with them during the remainder of the season.” Relax Gaming brings Blue Guru on board as Silver Bullet partner Relax Gaming has agreed to a Silver Bullet partnership deal to integrate Blue Guru’s portfolio of titles. The deal will provide Blue Guru with access to the aggregator’s host of operators, which will allow them to reach a larger audience. The agreement will also enable Blue Guru to develop, produce, and distribute games faster than ever before and diversify the games available to Relax Gaming’s operator partners. Commenting on the deal, CPO at Relax Simon Hammon said: “Relax has quickly expanded its already-established portfolio of games and does so again with this exciting Silver Bullet partnership. “We’re very happy to be bringing more of Blue Guru Games’ creativity, and engagement in online games to the wider market and are looking forward to helping them reach the next chapter of their development. “The deal highlights our platform’s ability to raise our partners’ profiles among top-tier operators.  We look forward to achieving our goals together for years to come.” Andrew Braithwaite from Blue Guru added: “The whole team at Blue Guru is dedicated to making the storytelling in our games as fascinating and engaging as possible, ensuring gaming is more entertaining than it ever was. Given Relax’s long-standing relationship with the team and its direct contact with players, it is the ideal partner for us. “The Silver Bullet programme is exactly what we need to help us reach the next level as a developer in the iGaming industry. We look forward to seeing what this partnership will bring.” Yolo Group chooses Oddin.gg’s iFrame solution  Yolo Group (Yolo) has partnered with Oddin.gg. Oddin.gg will provide the group with its iFrame solution, including the full UI/UX and risk management. This partnership will see esports betting available to Yolo’s users globally via their brands Bitcasino and Sportsbet.io. Tauri Tiitsaar, director of casino at Bitcasino, said: “We’ve been monitoring available esports betting solutions to extend betting opportunities with the focus on engaging and entertaining content. After our diligence and being impressed by Oddin.gg’s products and design, we see this partnership as the best choice to offer our crypto-minded customers enhanced esports betting services. “Our goal in the coming years is to attract an increasing portion of younger players to a wide variety of our brands, and to offer them the best entertainment out there. We cannot think of a better partner on that journey than Oddin.gg.” Following on from his comment Marek Suchar, MD of Oddin.gg, stated: “We are so proud to be working with a great innovator like Yolo Group, with their brands as well as the B2B platform Hub88, to build the future of gaming together. We share the same vision as Tim Heath and Maarja Pärt – that betting should be entertaining first, with a betting element within – and not the other way around. “I am extremely excited that Yolo is joining us on this journey at the intriguing intersection of crypto, esports, and betting. With this deal, Oddin.gg has once again confirmed its place as the leading B2B esports end-to-end solution provider for companies venturing into esports betting.” Pariplay welcomes Scout Gaming Group as new Fusion™ partner Aspire Global’s Pariplay has bolstered its Fusion™ platform by adding Scout Gaming Group as a new studio partner. Scout Gaming provides players with a fantasy sports experience, and the partnership will see Pariplay boost its offering with the studio’s product suite. Scout Gaming is the latest addition to Pariplay’s Fusion™ platform, which now has over 12,000 from 70+ suppliers and back-office conversion and retention tools. Callum Harris, director of partnerships at Pariplay, said: “Through this partnership with Scout Gaming Group, we add a new vertical and a unique product set to our platform offering, true to our mission to provide a wide range of content to our operator partners. “Fantasy sports have a strong following around the globe and Scout Gaming’s offering in this space is second to none. We are very pleased to welcome them as a new Fusion™ partner and to further diversify our offering with their exciting solution.” Andreas Ternström, CEO of Scout Gaming Group, said: “Pariplay’s aggregation platform is well-established as a market leader, and we are excited to become a trusted distribution partner. This deal will see us reach prominent operators in key regulated markets and will propel our growth as a provider of fantasy sports experiences.” BETER Live continues rapid expansion with BetConstruct platform deal BETER Live, the live casino brand of betting and gaming solution provider BETER, has announced a partnership with global providers BetConstruct. Betconstruct will join Parimatch in offering three of BETER Live’s casino classics, blackjack, roulette and French roulette, which are available in English, Russian and Ukrainian. Announcing the partnership, Anna Vikmane, director of BETER Live, said: “We’re absolutely thrilled to have agreed a partnership with BetConstruct that sees customers gain access to a selection of our most impressive live casino titles. “2022 has been monumental for BETER Live so far; in just one month, we’ve been able to announce two fantastic partnerships and plans for future studio expansion; we’re all incredibly proud!” Deputy head of gaming at BetConstruct, Ruzanna Elchyan, added: “BetConstruct is always on the lookout for talented game providers so that we can offer the very best from the iGaming industry to our partners and their players. “We’re incredibly impressed with BETER Live’s portfolio of games, their standout products are exciting, innovative and engaging, and we’re confident players will truly enjoy playing them!” Greentube boosts Swiss presence following Casino Barrière Montreux partnership deal Greentube, the interactive division of Novomatic, has agreed a partnership with Casino Barrière Montreux’s online brand GAMRFIRST to bolster its position in Switzerland. The operator’s customers now have access to a selection of Greentube online slot titles as part of this partnership. Lisa Sandner, Greentube’s sales & key account manager for Switzerland, said this on the deal: “This deal marks another important step for Greentube, strengthening our presence in what has quickly become one of our main markets. I’m absolutely delighted to see this partnership with Casino Barrière Montreux through and to be part of GAMRFIRST’s journey from the very beginning. We look forward to working together to bring premium entertainment to their customers across Switzerland.” Patrick Ballestraz, head of online of GAMRFIRST.ch, said. “As we launch our online brand, we want to ensure we provide our customers the same experience they are accustomed to from our casino floor and by featuring Greentube’s content, we will hit the ground running by offering some of the most iconic and popular titles on the market. Greentube is amongst the premier online slot providers in the iGaming sector today, so it makes total sense for us to attempt to replicate the success of their land-based games on our online platform.” In other news, Greentube also expanded its presence in the Baltic States this week after partner Bettson launched an additional Russian language site for Lithuanian users.