The week in B2B news (8 September 2017)
A round-up of the biggest deals, hires and product launches from egaming suppliers over the last seven days, including Pragmatic Play, NYX Gaming Group and Realistic Games
Blockchain-powered lottery and gaming platform Wild Crypto has completed its initial token sale of 2,000 Ether in 96 seconds.
The main token sale was launched earlier this week and was offering the platform’s WILD Tokens at a discounted rate of 2,200:1, 2,200 WILD Tokens to 1 Ether.
Once the platform launches, WILD Tokens will be exchanged at 100:1 against Ether, effectively offering those that purchased a bonus of 22x on their tokens in January.
The Wild Crypto team said: “We knew there was high demand for this Token Sale, but to complete our pre-sale in just 96 seconds displays the sheer scale of support for this project.
“Wild Crypto’s Vision is to revolutionise the global lottery and gaming sectors, so it makes sense that our players are clamouring to be a part of the action.”
Pragmatic Play has secured a partnership with software provider GAMEION to offer its product portfolio to GAMEION’s operating partners.
Yossi Barzely, head of business development at Pragmatic Play, said: “Partnering with a company like GAMEIOM is a recognisable milestone for Pragmatic Play, and underlines the quality and flexibility of our approach.
Stuart Carr, CEO of GAMEIOM, said: “We are thrilled Pragmatic Play has chosen to join the industry’s fastest growing platform – their products are in high demand and have already won multiple awards.
NYX Gaming Group has hired Charles St Aubyn as group director, talent acquisition.
St Aubyn previously held the position of director of talent management for EMEA and will be tasked with delivering the group’s talent acquisition strategy to support continued growth.
Doreena Ross, chief human resources officer at NYX Gaming Group, said: “We are thrilled to welcome Charles to NYX Gaming Group.
“He will be responsible for attracting and retaining key talent to drive our competitive advantage, and Charles’ appointment will support our aggressive growth model.”
St Aubyn said: “It’s an amazing challenge and I’m looking forward to help provide the exceptional talent we need to achieve our ambitions.”
Realistic Games has revealed four new slots titles dubbed Sunset Reels, Shore Thing, Snakes & Ladders and Go Wild on Safari.
Built on Realistic’s HTML5 games framework and available on mobile and desktop, the four additions offer a simple pick-up-and-play product.
Realistic Games CEO, Andy Harris, said: “We’re thrilled to introduce our new selection of instant win games, which put a popular offline product at the fingertips of online players.
“We place a great deal of focus on listening to the feedback of our operating partners, and these new releases meet their demand for an innovative and accessible game type that is extremely simple to understand and play.”
Specialist virtuals provider Kiron Interactive has been awarded a gaming licence by the Romanian regulator, Oficiul Naţional pentru Jocuri de Noroc (ONJN).
The multi-year licence grants Kiron the right to distribute its premium suite of 20 virtual sports and number games to the Romanian regulated market.
Steven Spartinos, CEO of Kiron, said: “We are thrilled to have been awarded a permanent licence by the regulator, and it is fantastic news that our suite of virtual sports and number games will now be available to Romanian customers.
“Gaining this licence underlines our immense progress as the industry’s leading provider of virtual products, and we are excited to develop our product line in the country’s regulated market.”
Sportsbook Delasport has signed a deal with Beehive to integrate the marketing specialist’s platform.
Beehive’s platform offers a data-driven marketing solution that clusters players and targets them through an omni-channel campaign management engine.
Yonit Shvinkelstain, CMO at Delasport, said: “With CPAs on the rise in the extremely competitive sportsbook field, we need to offer our clients a marketing platform that can keep them ahead of the pack, and that’s where Beehive comes in.”
Adi Dagan, founder and CEO of Beehive, added: “Delasport is an innovative and exciting provider and so makes a natural partner for Beehive.
“We have a strong heritage in sportsbook, so can deliver a tailored offering that will really boost Delasport and provide a positive impact to revenues.”