The week in B2B news (28 January)

Wazdan expands Betsson partnership Wazdan has expanded its partnership with Betsson to launch Russian language games on the operator’s Lithuanian platform. Betsafe.lt will feature 80 Wazdan titles as Betsson aims to attract more customers in the country. Andrzej Hyla, Wazdan CCO, said: “We have a very close working relationship with Betsson and we’re delighted to be taking our portfolio live on their Russian-language Betsafe.lt site.” Kaido Ulejev, Betsson commercial director CEECA, added: “We’ve enjoyed a fantastic partnership with Wazdan since our first deal in 2020 and their portfolio has gone from strength to strength.” Blueprint Gaming seals licensing deal with Banijay Brands Blueprint Gaming has sealed a new agreement to continue licensing Deal or no Deal branded content with licence holders Banijay Brands. The deal will allow Blueprint to continue developing content around the TV game show format with its next instalment due for release in February Lauren Bradley, Blueprint Gaming head of commercial, said: “The Deal or No Deal brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.” Lex Scott, Banijay Brands commercial director, added: “For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal™ brand. We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.” Aspire Global strikes BoyleSports agreement Aspire Global is set to provide its full platform solution for bookmaker BoyleSports as the operators looks to expand into the online Dutch market. Under the remit of the deal, Aspire Global will provide BoyleSports with its PAM, casino content and sports betting via its BtoBet sportsbook technology. Tsachi Maimon, Aspire Global CEO, said: “We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.” Mark Kemp, BoyleSports CEO, added: “We have, in Aspire Global, found the perfect partner who will support us with leading technology, exciting games and all the localised player support we need.” Planet Sport expands into India Planet Sport has expanded into India and is set to offer its B2B services to operators, suppliers and affiliates targeting the region. Planet Sport’s offering includes website and app design, as well as editorial content in both English and Hindi based on key sports including cricket, football and tennis. Planet Sport will also be offering its proprietary Live Score Centre to deliver up to date information on any sport with ultra-low latency. Dean Rayson, Planet Sport head of B2B betting sales, said: “This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.” Abelson Info agrees Campeonato Carioca coverage expansion Abelson Info has agreed a deal to provide goalscorer pricing to the Campeonato Carioca football tournament recently sponsored by Betfair. Via its pricing division Abelson Odds, the firm is set to expand its product offering in Latam with its coverage of the regional tournament Abelson Odds’ Jeevan Jeyaratnam said: “We are delighted to be able to help our friends at Betfair maximise their sponsorship of the Carioca.” Betfair’s Eoin McArdle added: “The state cups really capture the imagination of the fans, especially in the state of Rio. We are proud to be able to put our name to the competition and deliver the best experience to our customers in Brazil and beyond.” PickFans lands Entain deal PickFans has secured a partnership with Entain in Australia as the firm’s first client on its new customer retention venture. The first initiative will see a free-to-play quiz launched for Ladbrokes customers dubbed Couch Cricket to coincide with the 2021/22 Big Bash season. PickFans also confirmed the group was working on two additional launches with Entain with the features set to launch within the next two months. PickFans said: “PickFans has entered into a multi-year engagement with Entain Australia to help drive retention and engagement of their customer base through product innovation.”