The week in B2B news (26 June 2020)

Greentube rolls the dice with Blitz Casino in Belgium

Greentube, the Novomatic Interactive division, has launched a selection of premium dice games with Blitz Casino in Belgium, extending the supplier’s reach in the European market.

Book of Ra Dice, Dice Winner, Double Dice and Jackpot Dice are now live on Blitz.be while local favourites such as Crazy Slots, Hot Cubes and Always Hot Cubes have also launched, offering players a vast selection of well-known dice games.

Blitz is operated under a B+ licence issued by the Belgian gaming regulator, and the integration has been facilitated via the Gaming1 platform.

Michael Bauer, CFO of Greentube, said: “Blitz is a growing force in Belgium’s online sector, and we are pleased to offer a bespoke selection of our locally renowned content to its customers.

“The popularity of dice games in Belgium is unique in Europe, and our portfolio has been tailored to suit these preferences, offering a wide selection of titles that consistently perform well in the market,” Bauer said.

888 teams up with Playzido

888 Holdings has announced a new partnership with casino software provider Playzido to host a range of Playzido content in the coming weeks.

Towards the end of August and September, an additional set of games will be released on a number of 888 verticals, including 888casino.

Playzido is a brand new gaming platform which deploys a single integrated system to deliver high-quality content, including premium HTML5 casino games from multiple software developers.

Playzido has partnered with top-tier software developers from around the world, including Bulletproof Games, Sigma Gaming, 2 By 2 Gaming, EndemolShine Gaming, MikoApps, PLANK Gaming, AdoptIt, REELPLAY, rocabee, and The Games Company.

Players at 888casino and 888’s bingo brands will be able to enjoy popular options like Tiki Runner by Bulletproof Games, Dumb and Dumber and Deal or No Deal Rapid Round by Endemol Shine Gaming, and Atlantis Megaways by ReelPlay.

Guy Cohen, SVP of B2C at 888, said: “As one of the rising stars in the online gaming world, Playzido’s portfolio of games will be a welcome addition to 888 over the course of the summer and beyond.

“We look forward to hosting these games for our players on PC, Mac and mobile devices as we look to bring them the best content from the world’s leading game developers,” Cohen said.

Stuart Banks, MD at Playzido, said: “The deal marks a significant milestone for Playzido and is testament to the strength of our growing games portfolio and outstanding progress over the last 18 months.”

Pragmatic Play partners with new brand Rootz Caxino

Pragmatic Play, a leading content provider to the gaming industry, has launched its entire portfolio of slot content with the newest brand by Rootz Caxino.

Caxino customers will have access to Pragmatic Play’s diverse casino offering including latest releases Three Star Fortune and Starz Megaways, as well as the John Hunter series and Wolf Gold.

This marks the second partnership between the supplier and Rootz, which powers a number of new casino brands.

Lena Yasir, vice-president at Pragmatic Play, said: “We are delighted to sign a partnership with Caxino, which is one of the most exciting new brands on the market.”

Tony Kjaldstrom, CCO at Rootz, said: “Pragmatic Play has a premium reputation as a slot supplier, and we are thrilled their entire offering will be available to our customers.

“We both have a similar attitude to innovation, so it is pleasing to work with a company that aligns with our business outlooks. We look forward to a long and exciting partnership,” Kjaldstrom said.

Soft2Bet makes Brazilian debut

Casino and sportsbook operator group Soft2Bet has entered Brazil after the country recently moved to speed up the launch of its regulated sports betting market.

Soft2Bet’s YoYoCasino and CampoBet, which are part of the operator’s multi-brand portfolio comprising 17 online casinos and sportsbooks, are now live in the Latam territory.

It has launched in Brazil alongside CampoBet, one of Soft2Bet’s top-performing brands in Europe, offering players a diverse range of engrossing casino games in addition to bespoke sports betting options.

Alongside the company’s consumer-facing brands, Soft2Bet provides a range of B2B solutions, such as its latest product release FezBET.

Boris Chaikin, CEO of Soft2Bet, said: “We are delighted to go live in Brazil, an exciting new market with burgeoning commercial opportunities, and have no doubt that the leading brands YoYoCasino and CampoBet will be enthusiastically received.

Kiron first to launch virtual games in Colombia with BetPlay

Virtual games provider Kiron has gone live with Colombia’s largest operator BetPlay, the online arm of Corredor Empresarial, making it the first supplier of virtual sports to launch in the regulated Latin American market.

BetPlay’s customers will now have access to a selection of Kiron’s most popular games, including its newly released virtual football offering GOAL, its horse and greyhound racing games, as well as motor racing, table tennis, racing roulette and keno.

The integration of Kiron’s BetMan Online RGS, facilitated via Salsa Technologies’ platform, equips BetPlay with a range of high frequency betting markets across multiple virtual sports events and number games.

The partnership is a major step for Kiron in its expansion across Latin America.

Steven Spartinos, co-CEO of Kiron, said: “As Colombia’s most popular online betting brand, BetPlay is the perfect partner to enter the promising Colombian market and we are incredibly proud to be the first provider of virtual games in the country.

“The deal reflects the growing demand for our portfolio on a global level and we have no doubts that our games will gain quick success with local players, offering exciting fixed-odds betting options 24/7 on an array of popular virtual sports,” he added.

German Segura CEO of BetPlay, added: “We are thrilled that our partnership with Kiron has allowed us to be the first operator to offer virtual games in Colombia, and we have every expectation that they will be an instant hit with our customers.”

Relax Gaming integrates with WeAreCasino

Relax Gaming has widened its distribution network with a deal to integrate with online casino aggregating platform WeAreCasino.

The supplier’s premium proprietary games are due to go live on WeAreCasino’s fast-growing B2B platform, including player favourites Temple Tumble, Money Train and Snake Arena, as well as recent smash-hit Hellcatraz.

An extensive range of Relax’s third-party partner games will also be made available, with content from studios such as Fantasma Games, Kalamba Games and 4ThePlayer among the roster.

Simon Hammon, Relax Gaming CPO, said: “WeAreCasino set out to do things differently – an attitude that resonates with our own goals in content distribution and makes them a great partner to collaborate with.

“This partnership further broadens the reach of our in-house and partner games and we expect that working alongside the creative team at WeAreCasino will offer great benefits for both our businesses,” Hammon added.