The week in B2B news (25 August 2017)
A round-up of the biggest deals, hires and product launches from egaming suppliers over the last seven days, including GVC, Tempobet and Lottoland
GVC has agreed a partnership with gaming content supplier Pragmatic Play.
GVC brands bwin, PartyCasino and Gamebookers will host Pragmatic Play’s portfolio of over 80 HTML5 slots titles.
The slots games include Wolf Gold, Hot Safari, Queen of Gold, and 7 Monkeys, as well as the recently launched Jurassic Giants and the forthcoming Pixie Wings.
Andy Whitworth, head of content at GVC, said: “We have been impressed with the performance of their slots and the regularity of their delivery.
“It will help us keep up with player demand and ahead of the competition.”
Grosvenorsport.com has been unveiled as the new sponsor of the Celebration Mile at Goodwood Racecourse this weekend.
Grosvenorsport.com has installed Lightning Spear and Beat The Bank as 11/4 joint-favourites with Taareef a 7/2 chance.
The horceracing sponsorship follows on from Grosvenorcasinos.com last month becoming the main team partner for Championship side Fulham FC.
Steve Munns, head of Grosvenor sport, said: “This is our first horseracing sponsorship and we are certainly planning to extend our portfolio in the future.”
Tempobet has agreed a deal to host the full portfolio of video slots from games developer Habanero.
Tempobet customers will have the chance to play Habanero games including recent release The Dead Escape, as well as popular titles Panda Panda, Bird of Thunder and Fire Rooster.
The online slots portfolio has been made available to the operator’s customers across a wide range of desktop and mobile devices.
Daniel Long, head of sales at Habanero, said: “We are delighted to agree a deal with Tempobet and are very confident our portfolio of immersive titles will keep players fully-entertained.”
Glück Games has announced an integration with Lottoland Solutions, the B2B arm of lotto-betting operator Lottoland.
The Gibraltar and Berlin-based games developer will allow its operators to bet on Lottoland lotteries while its portfolio of instant win and scratchcard games will be available on Lottoland Solutions.
Lottoland Solutions has already partnered with Kindred Group and GiG as the firm continues its B2B expansion.
Glück Games CEO Robert Lenzhofer said: “This will provide operators with enormous user-acquisition and cross-selling opportunities and will give us tremendous distribution reach.”
Mecca Bingo has revealed its new 90 ball variant game in the form of Linka-Balls.
The game is set in a retro-themed bingo room and inspired by popular throwback games such as Columns, Tetris and Connect 4.
Mecca Bingo provided a Linka-Balls jackpot of £5,000 to celebrate the launch of the online bingo game and it was scooped by one lucky player in Sheffield.
James Boord, head of bingo at Mecca Bingo, said: “Linka-Balls’ fun nod to the past via its similarities to childhood favourites gives its players a taste of nostalgia.”