The week in B2B news (22 September 2017)
A round-up of the biggest deals, hires and product launches from egaming suppliers over the last seven days, including EnergyBet, Bede Gaming and Pragmatic Play
EnergyBet furthers UK marketing push with Millwall deal
EnergyBet has announced a two-year stadium betting partnership with Millwall Football Club as the operator looks to increase its UK coverage.
The Eastern European sportsbook will provide a mobile betting service at The Den on matchdays.
Millwall fans will receive specific sign-up offers and promotions while the operator will give supporters the chance to win hospitality packages.
EnergyBet CEO Marcin Sapinski said: ““We are delighted to become a partner of Millwall as the club’s loyal and passionate fan base makes the club a perfect fit for our brand.”
EnergyBet has announced a two-year stadium betting partnership with Millwall Football Club
Bede Gaming signs partnership with CORE Gaming
Bede Gaming has signed a partnership agreement with leading online content developer CORE Gaming.
The deal sees CORE Gaming’s portfolio of HTML5 titles delivered through the Bede PLAY platform, all available to Bede’s operating partners via a single integration.
CORE Gaming joins an extensive group of suppliers integrated into the Bede PLAY platform, including IGT, Novomatic and Scientific Games.
Michael Brady, CEO of Bede Gaming, said: “CORE Gaming has established itself as a preeminent provider of content to the igaming industry, and we are excited to make its titles available to our operating partners via Bede PLAY.
Habanero to supply Boss Gaming
Habanero has signed a deal with Boss Gaming to supply two of the operator’s websites with slots content.
Habanero’s portfolio of video slots will be made available to the operator’s customers via slotoboss.com and bosscasino.eu.
Recent release Scruffy Scallywags, as well as popular titles The Dead Escape, Panda Panda, Bird of Thunder, and Fire Rooster, will be playable across a wide range of desktop and mobile devices.
Daniel Long, head of sales at Habanero, said: “It’s great to be partnering with Boss Gaming. We are very confident that our portfolio of HTML5 titles will prove popular across both brands.
Playtech BGT Sports supplies SSBTs to OPAP
Playtech BGT Sports (PBS) has started rolling out software and services for the Self-Service Betting Terminals (SSBTs) of Greek betting and lottery operator OPAP.
PBS will introduce a new and highly-customised over the counter (OTC) sports betting solution specifically developed for the Greek market.
Several thousand SSBTs will be rolled out in the next 12 months, while all OTC betting activity will be migrated to the PBS platform across OPAP’s entire network of more than 4,500 locations.
Dr Armin Sageder, CEO of Playtech BGT Sports, said: “The agreement with OPAP is a milestone for Playtech BGT Sports and we are proud to be supplying such an important lottery supplier with our solutions.”
Kiron Interactive launches virtual football channel through Sisal
Kiron Interactive has joined forces with VSoftCo to expand its reach in Italy, launching a dedicated football leagues satellite channel in the Italian market through operator Sisal Matchpoint.
The channel, which launched recently, will run daily across Sisal Matchpoint’s retail estate of nearly 4,000 betting shops, using a football leagues format with multiple matches running at the same time.
The new football leagues product has also been made available online on Sisal’s website.
Steven Spartinos, CEO of Kiron Interactive, said: “Following the great success of our racing games across Sisal Matchpoint’s business over the past two years, we are delighted to extend our partnership to include football leagues.”
Yggdrasil Gaming releases Jungle Books game
Yggdrasil Gaming has launched its biggest game to date, Jungle Books, alongside a €50,000 network tournament campaign.
Jungle Books, which was first announced at ICE in February where it provided the theme for the Yggdrasil stand, takes players on a journey through the jungle inspired by the Rudyard Kipling classic.
The game introduces the new Fusion Realms mechanic, which seamlessly mixes different reel structures and features into a single game.
Head of slots at Yggdrasil Gaming, Jonas Strandman, said: “Jungle Books is by far our biggest production to date and throughout development we’ve been testing the boundaries of slot technology.”
Pragmatic Play agrees Bethard Group deal
Pragmatic Play has agreed a deal to provide its expanding portfolio of games to leading operator Bethard Group.
The provider’s collection of titles, including recent releases Queen of Gold, Pixie Wings and Jurassic Giants are now available to Bethard’s customers.
The deal represents the latest expansion of Pragmatic Play’s market reach, having recently penned deals with GVC and GAMEIOM.
Yossi Barzely, head of business development at Pragmatic Play, said: “Bethard is one of the industry’s most attractive operators, and we are delighted to have signed an agreement to offer our leading selection of titles to its players.”
GAMEIOM signs supply agreement with Ainsworth
GAMEIOM Technologies Limited has announced a distribution agreement with Ainsworth Game Technology Limited.
Through the integration, the Isle of Man-based platform will supply over 30 of the content creator’s leading titles, including Mustang Money, Crystal Cash and Big Thunder King Strike.
GAMEIOM CTO Antony Ellis said: “We are delighted to be able to supply games from one of the industry’s most illustrious names.
“Ainsworth has a great history with an excellent catalogue of content containing something for every type of player.”