The week in B2B news (2 February 2018)

Pragmatic Play unveils new bingo product

Casino games developer Pragmatic Play has revealed its new bingo game, featuring a mobile-first design and a host of customisation options.

The provider’s take on bingo features an in-game lobby on mobile, alongside a simplified card view feature with extra prizes on each ticket.

Operators can integrate the five-part bingo game in less than a month.

Pragmatic Play CCO Melissa Summerfield said: “Bingo is a game with a rich history all over the world, and we are delighted to bring to market a fresh twist on an increasingly popular vertical.”

WinView goes live with CashBet platform

Sports prediction mobile games platform WinView Games is now offering paid entry contests using the CashBet platform, enabling real-money transactions via its iOS and Android apps.

WinView Games allows users to cash in on their sports IQ by playing along with live televised sports and competing against other players to accurately predict plays on the field for prizes.

The pay-to-play app is live across 36 US states as a game of skill and is free in all 50 states.

WinView CEO Eric Vaughn said: “We are pleased to be working with CashBet’s team so we can offer fans of our WinView Games app a unique and entertaining paid entry sports prediction experience.”

Magnet Gaming signs Iforium deal

Slots provider Magnet Gaming has agreed a deal to supply its full suite of content to casino aggregator Iforium via its Gameflex platform.

The aggregator and its network of operators will have full access to the provider’s portfolio of titles as it bids to further its growth in the industry.

The partnership will see new releases such as Treasure Coast and Haunted House made available by the Danish provider, as well as classic titles like Fish Tank and Gold Rush.

Head of game licensing at Magnet Gaming Thomas Nielsen said: “We are always looking to push and grow Magnet as a brand as we become a force in the gaming industry.”

Habanero enters Italian market with SKS365 deal 

Slots provider Habanero has entered the Italian market after signing a deal to supply its full suite of certified games to SKS365, which operates the planetwin365 betting brand.

Under the deal, Habanero will make its catalogue of games available to the operator, giving players access to blockbuster HTML5 titles such as Koi Gate and Bird of Thunder.

Arcangelo Lonoce, head of business development for Europe at Habanero, said the deal formed part of the company’s plans to grow in Europe during the course of 2018.

“SKS365 is taking the market by storm, so it’s a great opportunity for us to work alongside such a successful operator,” said Lonoce.

Videoslots announces partnership with Malta Handball Association

Online casino operator Videoslots.com has agreed to become the official partner of the Malta Handball Association (MHA).

Videoslots will sponsor all senior national leagues organised by the governing body, with its logo featuring on the official website and social media pages, as well as prominent branding at matches.

The MHA’s leagues will also be renamed with the Videoslots.com prefix.

Videoslots CEO Alexander Stevendahl said: “The MHA continues to drive the standard of the sport on the island and we look forward to a strong partnership in the coming months and years.”