The week in B2B news (18 December 2020)

Lightning Box releases latest slot

Lightning Box has released its latest slot title in the shape of Bondi Break. Set on the famous Bondi Beach near Sydney, players will face reels made up of a mix of Australian, beach and surfing-themed icons. The title will launch exclusively with Kindred before a general release on 18 January 2021. Peter Causley, Lightning Box CEO, said: “Our latest release is a real Aussie crackerjack with a great feature and a rip-roaring Free Spins round, complete with a Surfer Collection which will have players waxing their boards in anticipation.”

Wazdan handed Colombian certification

Wazdan has been granted certification by Colombian regulators to offer its slot portfolio in the Latam nation. The supplier is set to offer a wide range of slot titles to operators, including 9Lions and Larry the Leprechaun. Albert Bellavista, Wazdan head of business development for Spain and Latam, said: “Colombia’s solid regulatory framework makes it the logical location for us to focus our Latin American expansion and we’re looking forward to forming successful and longstanding partnerships in the market. “This certification is yet another milestone for our business and we have no doubt that the popularity of our games with local players will see them become staples of operators’ online lobbies,” he added.

Hero Gaming goes again with Enteractive

Nordic operator Hero Gaming is set to tap CRM experts Enteractive for new projects following the success of its initial activation and reactivation campaigns. Hero Gaming has doubled its reactivations in the last six months thanks to support from Enteractive and the group is looking to continue this effort moving forwards. Adam Kamier, Hero Gaming head of retention, said: “I’m amazed at how well the reactivation campaigns have worked out – we’ve not seen such impressive results prior to working with Enteractive.  The bar has now been set quite high, and we’re keen to see what Enteractive’s teams can do with our activations activity.” Andrew Foster, Enteractive business development manager, added: “Our teams have been busy through this difficult period, ensuring that our clients are retaining their player’s interest and patronage. We always go the extra mile for clients, and it’s great to receive such unbridled praise from a leader in the sector such as Hero Gaming.”

Atmosfera unveils Bet on Poker feature

Atmosfera has unveiled a Bet on Poker feature to its portfolio which will allow customers to be on poker hands. Players can wager across starting hands, suits and combinations, with all odds displayed on the playing table and updated every round. Yury Ermantraut, Atmosfera CEO, said: “We are excited to finish the year with a long-awaited product release. “Bet on Poker has its own special atmosphere, a combination of trivial and non-trivial user mechanics. Launching the game we are proud of is a guarantee of strength for us and a successful start in 2021,” he added.

Broadway Gaming seals platform migration

Broadway Gaming is set to migrate its entire operation to the Bede Gaming online platform. Broadway Gaming brands such as Glossy Bingo and Bingo Diamond will be supported by the Bede platform as Broadway Gaming looks to expand its footprint. David Butler, Broadway Gaming CEO, said: “Following a carefully considered exploration of potential providers, Bede’s forward-thinking and agile platform proved the best for our exciting expansion roadmap.” Alex Butcher, Bede Gaming MD, added: “Bede are excited to partner with Broadway Gaming and to bring them onto the Bede Platform. Broadway Gaming is an operator who are not only tuned into the UK bingo and casino marketplace, but as a team they are culturally and technically aligned to Bede, and we’re really excited about the potential together.”

NetGame Entertainment debuts new title

NetGame Entertainment has debuted the second instalment of its Book of Nile series with the addition of Lost Chapter. Player’s return to Egypt to discover magical assets and treasures as they look to win up to 13,000x their stake. Andrey Vajdyuk, NetGame Entertainment head of business development, said: “Matching the huge success of our release of Book of Nile: Revenge was always going to be a tough ask, but our creative team have triumphed. “Lost Chapter builds on the original story and immerses players within an absorbing journey where huge wins are available through several epic features,” he added.

Gamomat launches latest feature

Gamomat has launched a new Double Rush feature that looks to boost player experience. The feature allows players to place one bet but enjoy two spins on a slot title. The Double Rush stake limit is set to €1. Axel Niemann, Gamomat MD, said: “Gamomat prides itself on providing the most exciting gameplay on the market and Double Rush is a perfect example. “Our creative team has added this industry-first feature to take the enjoyment on the reels to yet another level,” he added.