The week in B2B news (16 April 2021)

Pariplay expands US footprint Pariplay has expanded its presence in the US after inking a supply agreement with platform provider GAN. Pariplay content will be available to GAN’s plug and play aggregator platform partners in New Jersey, Pennsylvania and Michigan. Christine Lewis, Pariplay CCO, said: “By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states and we are excited about growing our business in the US together.” Jeff Berman, GAN CCO, added: “Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types.” Pragmatic Play lands White Hat Gaming deal Pragmatic Play has landed a multi-vertical supply deal with White Hat Gaming. Under the remit of the deal, Pragmatic Play will provide White Hat Gaming with its slots and live casino products. Bhotesh Maheshwari, Pragmatic Play VP commercial strategy and operations, said: “Our multi-product portfolio continues to pay dividends for us as we grow across the globe. With a diverse and cutting-edge offering, our titles offer an engaging experience for players of all tastes.” Andy Whitworth, White Hat Gaming CCO, added: “We look forward to offering Pragmatic Play’s games on our platform. We have been impressed with Pragmatic Play’s desire to work with us as we implement our strategic growth plans.” BF Games debuts new title BF Games has debuted its latest title in the form of Cave of Fortune, with the game launching exclusively with BetVictor. Cave of Fortune represent the first title from BF Games that taps into fresh mechanics and new features for customers to enjoy, with players able to win up to 20 free games. Piotr Szpoton, BF Games CEO, said: “We are extremely proud of Cave of Fortune and we’re thrilled to further strengthen our partnership with BetVictor by offering the game to them and their customers for an exclusive period. “Our games roadmap for the year features six titles with completely new concepts and math models which takes our content to a new level and we are excited to introduce it to slot fans across the world,” he added. SIS secures Sky Bet agreement SIS has secured an agreement with Sky Betting and Gaming to deliver its racing content to the operator. Sky Bet customers will gain access to SIS’ Watch and Bet model across horseracing and greyhound racing from across the world. Paul Witten, SIS commercial director, said: “We’re very excited to have agreed this deal with one of the UK’s most successful online operators and look forward to being able to provide Sky Bet’s customers with an engaging betting experience through our premium horse and greyhound racing. “The Watch and Bet model is becoming increasingly important in today’s marketplace for online sportsbooks looking to drive increased engagement with their customers,” he added. EveryMatrix integrates new lottery product EveryMatrix has added lottery products from Helio Gaming into the supplier’s CasinoEngine integration platform Helio Gaming lottery portfolio, including titles such as Lotto Hero and Lotto Rush, will go live with CasinoEngine. Amund Stensland, CasinoEngine COO, said: “I’m glad to partner with Helio Gaming and offer our operators the possibility of breathing new life into their existing offerings.” Keith Galea, Helio Gaming CEO, added: “Becoming the company’s first lottery provider is another great step as we continue with our promising commercial expansion across various geographic regions.” Evoplay releases latest slot Evoplay has released its latest slot title in the shape of the futuristic Epic Legends. Set in a Tokyo-inspired metropolis, players are challenged to catch four legendary creatures hidden throughout the city. Ivan Kravchuk, Evoplay CEO, said: “Get ready to hang on to your seats, because with Epic Legends, we’ve got a truly thrilling adventure tailor-made for players with a passion for discovery. “The title’s exhilarating gameplay features, including Scatter ball and native features, create an action-packed adventure that players won’t forget in a hurry,” he added.