The week in B2B news (13 April)
All the latest news from the supplier side of the sector, including Play’n GO, Pragmatic Play and SG Digital
Play’n GO has launched its latest baking themed slot offering, Baker’s treat, which take splace in a British kitchen.
The five reel, two-way-pay slot includes “Flour Power” spin features and wild reels for players to trigger.
Johan Törnqvist, CEO of Play’n GO, said: “Baker’s Treat sees the much-loved great British pastime of baking combined with a gaming experience and premium design that will have players’ stomachs rumbling.
“This latest release shows the quality and breadth of our entertainment provision,” he added.
SG Digital has joined the Swedish online gambling trade association BOS as an associate member.
The group’s director general, Gustaf Hoffstedt, said the association was pleased to welcome the supplier among its members.
“The company employs around 1,500 people globally, of which over 100 are employed in Stockholm,” Hoffstedt added.
“SG Digitals games are available at many of the online gaming companies aimed at Swedish consumers. Therefore they are important to us.”
SG Digital joins fellow members Betsson, Kindred, Mr Green, Bet365, Cherry and Casumo.
Pragmatic Play has launched its newest slot game, Fairytale of Fortunes, offering player san immersive experience in a fairytale world.
The folklore-inspired 3×5 video slot packs the reels with colour, featuring a prince and princess alongside mythical beasts including unicorns and ancient dragons, with wilds stacked on all reels.
Melissa Summerfield, CCO at Pragmatic Play, said: “Fairytale Fortune is an exhilarating addition to our portfolio, blending high fantasy with high-concept gameplay that is sure to keep players engaged.
“We continue to deliver the most diverse and entertaining suite of high-quality content to our growing number of partners, and Fairytale Fortune ticks all the boxes with its vivid graphics and bonus content.”
SIS has renewed its agreement with 49’s to supply SIS with lottery and numbers games content on its SIS retail TV and SIS ROW TV channels.
The 49’s numbers games, live draws and virtual content have been running on SIS for some time but the new deal will see the content offered internationally and online.
Paul Witten, product director at SIS, said: “The 49’s content is a key part of our schedule for retail betting. We are very pleased to announce both the extension of these rights for retail, and also the increased rights for international and online.”
Miles Phillips, COO, 49’s Ltd, added: “We are delighted to not only continue our partnership, but to expand our reach across the world and online.