The week in B2B news (04 February)

Push Gaming inks deal with Scientific Games Push Gaming has put pen to paper on an agreement with Scientific Games to access strategic operators. The partnership will see Push Gaming titles go live with leading brands including 32Red and 888, as well as in markets including the UK and Sweden. Fiona Hickey, Push Gaming head of sales, said: “This bespoke partnership with SG allows us to reach additional partners that will see us continue our trajectory as a top supplier in these key regions.” Steve Mayes, Scientific Games igaming partnership director, added: “We’re always looking to provide entertainment that delivers thrills to millions of players, which is why we source the best games from the most progressive studios like Push Gaming.” Pariplay agrees partnership with Golden Nugget Online Gaming Pariplay has agreed a partnership for a multi-state distribution deal with US operator Golden Nugget Online Gaming (GNOG). Pariplay’s Fusion aggregation platform with titles from several developers will go live with the operator across New Jersey, West Virginia and Michigan. Andrew Maclean, Pariplay VP of sales, said: “We have taken major strides in the US last year and partnering with Golden Nugget Online Gaming was a thrilling way to start 2022.” Warren Steven, GNOG VP product and operations, added: “Pariplay is a seasoned content provider with a long history of developing innovative and high performing games for the igaming industry. We are pleased to be partnering with Pariplay as we continue to expand on delivering quality content to our patrons.” Xpoint lands PlayStar link-up Geolocation firm Xpoint has partnered with challenger online casino brand PlayStar. Xpoint will play a key role in ensuring PlayStar’s customers will be able to engage with the online casino in a regulated, secure digital environment, while adhering strictly to all state and federal regulations Marvin Sanderson, Xpoint CEO, said: “[PlayStar] is going to be a major player in the US market as they launch in New Jersey and then expand across America. We are delighted to be partnering with their team, and are excited to be part of what promises to be an exciting future for PlayStar and its customers.” Per Hellberg, PlayStar CEO, added: “Both companies are at a similar point in their evolution with our upcoming launches, and as we enter somewhat of a David and Goliath battle against our respective competitors. Additionally, this partnership means we stay true to our vision to leverage the most innovative technology in the market to deliver an online casino experience like no other.” Greentube gains Michigan licence Supplier Greentube has been awarded a Michigan state licence as it continues to expand its footprint in the US market. The licence marks Greentube’s second in the US following its entry into New Jersey last year. Michael Bauer, Greentube CFO, said: “Gaining our second US licence is a milestone achievement for us and expanding into Michigan is an important step in our growth strategy in North America. “We look forward to partnering with operators in Michigan and to introduce our first-class content portfolio to a new audience,” he added. Sportingtech appoints Victoria Bonner as CMO Sportingtech has strengthened its executive team with the appointment of Victoria Bonner as its chief marketing officer. Bonner joins Sportingtech from Relax Gaming where she most recently served as head of marketing from July 2018 until January 2022. Bonner said: “From the first meeting with Sportingtech, it has been clear that this company has everything in place to rapidly become an industry leader. It’s a pleasure to join this talented team and expedite what I already believe will be a hugely successful rise within the industry.” Ivo Doroteia, Sportingtech CEO, added: “We are delighted to welcome Victoria to the Sportingtech team at such an exciting time in the company’s development. This year is set to be Sportingtech’s strongest yet and Victoria is sure to be a huge part of making that happen.” Strategic consultancy firm The iGaming Collective launches A new industry consultancy firm named The iGaming Collective has launched to provide advice and mentoring services. The firm is made up of senior level individuals with experience with top-tier operators. Sam Talbot, partner at The iGaming Collective, said: As the global igaming industry continues to flourish, the days of ‘build it and they will come’ are over as the market fast matures. “The iGaming Collective will look to help businesses from across the industry realise their growth ambitions by working with them to create robust, scalable and differentiating strategies and execution plans.”