The Telegraph furthers affiliate offering after Mayweather McGregor success
Newspaper partners with Fresh8 Gaming to offer affiliate service in prime locations on web pages
The Telegraph has partnered with Fresh8 Gaming in an effort to boost its affiliate referrals.
The new deal will see the newspaper use Fresh8 technology to offer personalised and contextual betting adverts and odds on its online news pages.
The Telegraph said it used the technology for the Mayweather McGregor fight in Las Vegas last month, recording five-figure registrations of first time depositing customers.
Fresh8’s publisher toolkit will automatically match an operator’s odds to the broadsheet’s editorial content so that the paper can move away from static gambling ad banners.
The platform also analyses editorial content and real time customer data to deliver the affiliate service in premium locations on publisher pages.
Steve Stiles, head of interactive sport at The Telegraph, said: “We are delighted by our technology partnership with Fresh8 for our sport and fantasy content.
“Fresh8 enable us to offer relevant messaging to our customer base automatically and we have already seen great results.
“Using the Fresh8 technology for the Mayweather McGregor fight we saw record numbers of conversions, proving this partnership is a win-win for everybody.”
Fresh8 Gaming CEO Andrew Sharland said: “The Telegraph is a great partner for us as their premium sports content fits perfectly with our ambition to provide publishers with tools that enhance the betting conversion journey, while simultaneously removing the burden of ad generation and distribution.
“By automatically inserting betting messaging into publisher content we are delighted to be helping to generate record results for The Telegraph Media Group.”