The Football Pools launches new online sportsbook brand
FSB-powered sportsbook site The Pools is now live with a soon to be released mobile app
The Football Pools has recruited sports betting provider FSB to power a new online and mobile sportsbook brand, The Pools.
As part of a wider strategy to modernise The Football Pools’ online offering, the new FSB sportsbook has integrated the Classic Pools football score prediction game, as well as ‘Footie5’, a new free-to-play, five-match predictor game.
The Pools sportsbook is live now, with a specifically tailored mobile app “coming soon”, according to FSB.
The Pools sportsbook is now live
The Football Pools CEO Derek Lloyd said: “FSB enjoys a stellar track record for delivering flexible-yet-reliable performance with effortless speed on all sporting events.
“We were particularly drawn to their unrivalled in-play football betting, which allows our customers the chance to harness the best product on the UK’s sophisticated egaming landscape.
“With this new sportsbook, we aim to capitalise on the escalating need for a mobile-first solution, focusing above all on in-play betting via mobile.”
The FSB proprietary platform, including pricing models and CRM tools, will also add live casino and a selection of casino games from industry suppliers.
Richard Thorp, FSB business development director, added: “We’re thrilled to take the field with The Football Pools, one of the most trusted and respected names in football betting.”
The launch marks the first major strategic play from The Football Pools since it was sold by Sportech last year to a private equity firm for £83m.