TAG Media recruits Betsson’s Elaine Gardiner in newly created role

TAG Media has hired Betsson Group affiliate operations manager Elaine Gardiner in the newly created role of head of client services. Gardiner will link up with MD Tom Galanis at the igaming marketing consultancy, where she will be responsible for the delivery of affiliate marketing services to global operators. She will also be tasked with growing their acquisition activity through business development and managed services. Gardiner boasts more than 12 years’ of affiliate marketing experience, having most recently headed up the Zecure Gaming affiliate team at Betsson. Prior to that, she worked for GiG in the same position, following a two-year stint at Global Gaming and more than four years with ComeOn Group when it was known as Cherry. Galanis said: “We’ve always been intent on recruiting the very best affiliate marketing talent to underpin our pre-eminent service, so I am absolutely thrilled to have installed Elaine at the helm of TAG Media’s key division. “She brings unrivalled technical and leadership qualities to the business that will truly benefit our growing pool of clients and compliment the team she will manage going forward.” TAG Media’s client services partners include BetRebels, BetRegal, Genting and Kwiff, while its publishing division operators a network of affiliate portals including Punters Lounge. Gardiner added: “I’m absolutely delighted to be working with Tom and the team at TAG Media. Having watched them grow from strength to strength throughout my career, I’m excited to be a part of the team as we expand to new markets and verticals. “My new role allows for endless opportunities that I can’t wait to get stuck in to.”