Swipe-to-bet app Bookee unveils product upgrade after platform switch
The so-called “tinder of betting” launches Bookee 2.0 after joining EveryMatrix sportsbook platform
The so-called Tinder of betting, Bookee, has launched a new and improved 2.0 app after joining the EveryMatrix platform in August.
Bookee was relaunched with a focus on making content easier to access for sportsbook customers.
Users can now swipe and tap on the app’s bet cards to access all markets from that sporting event, while a native free search tool has also been integrated.
Bookee customers can now also swipe to place a bet, whereas previously, punters were asked to swipe twice to place a bet and confirm a selection.
Some more product upgrades are explained in the video below:
Adam Wilson, co-founder of Bookee, told EGR Intel: “Version one of Bookee was very much a minimum viable product but we proved that there is another way to offer sportsbook to a market saturated with generic products.
“Version two is all about streamlining the offering to the benefit of our customers and marketing partners.
“It feels great to be acquiring new traffic and getting phenomenal feedback on the new product from both old and new customers.
“We are very close to hitting record numbers for September too which is exciting,” he added.
Bookee is also expecting to launch a casino product via EveryMatrix before the end of 2018.