Sweden’s unregulated market rises 17% in H1
Monopoly online revenues record double-figure growth despite continued increase in unregulated gambling
Sweden’s unregulated market saw a 17% year-on-year rise in revenues to SEK 2.7bn (£251m) for H1, gambling authority Lotteriinspektionen has reported.
Figures revealed unregulated revenues accounted for 54% of the total online market for the first six months of the year.
Online revenues made up 44% of the entire Swedish gambling market for the period.
On the regulated side, Svenska Spel saw the most significant growth with online revenues rising 12% to SEK 1.1bn (£97.8m).
Meanwhile, horseracing monopoly ATG recorded a 14% revenue increase to SEK 1.1bn (£97.8m).
Sweden’s retail market continued to suffer as local brands saw revenues slide between 1% and 9%.
The figures come as the market prepares for regulation. Back in March, Lotteriinspektionen published a report advising the government on the upcoming regulation of Sweden’s gambling industry.
Since then industry stakeholders have submitted their comments on the proposal, and a bill will soon be presented to parliament with the final regulations set to be enforced in January 2019.