Sweden gambling authority issues ‘final warning’ against gambling advertising
Lotteriinspektionen threatens to fine Metro newspaper for publishing ads for Jackpotjoy and Global Gaming
Sweden’s gaming authority (Lotteriinspektionen) has filed a warning against national newspaper Metro for continuing to publish adverts for unlicensed gambling operators.
Jackpotjoy, Multilotto.com and Global Gaming were among the operators featured in the publication.
Metro has been threatened with a SEK 250,000 (£22,300) fine if it continues to unlawfully promote foreign gambling brands.
Lotteriinspektionen launched a renewed crackdown on gambling adverts in October after the Swedish Supreme Court ruled against two advertising firms for promoting Unibet games.
In October Lotteriinspektionen director general, Camilla Rosenberg, said the authority would continue to target media companies rather than the operators themselves.
Elsewhere, operators looking to apply for a licence in Sweden can do so by July 2018, while regulation is expected to be published in January 2019.