SuprNation boosts marketing compliance with GiG Comply integration
Malta-based casino operator becomes the latest firm to sign up for GiG’s affiliate monitoring software
Malta-based casino start-up SuprNation has agreed a deal with Gaming Innovation Group (GiG) to integrate the GiG Comply tool.
GiG Comply is a marketing screening device that helps operators keep a closer oversight of their online advertising channels.
GiG Comply will help SuprNation with marketing compliance in regulated markets by tracking and monitoring third-party adverts, including those published by SuprNation affiliate partners.
SuprNation co-founder Henric Andersson
GiG CCO Richard Brown said: “GiG Comply was developed on the back of an internal need to be at the forefront of responsible marketing.
“We wanted to make the monitoring of our in-house brands easier and more efficient and we are happy SuprNation have picked us to help them assist with this on their side,” he added.
Several tier one operators including bet365, Kindred Group and Mr Green integrated GiG Comply software earlier this year.
SuprNation won the award for in-house innovation at the 2019 EGR Nordics Awards.