Superbet launches NetRefer-powered affiliate programme
Romanian operator looks to boost current online growth by utilising NetRefer’s performance marketing platform
Superbet has announced the launch its new affiliate programme in partnership with NetRefer, it was announced this week, as the Romanian operator looks to continue its strong growth.
The deal will see Superbet utilise NetRefer’s unified performance marketing platform, allowing management of marketing activities relating to both its online and offline affiliates.
Superbet’s marketing team can now link information stored within the NetRefer platform and automatically transform the data into goal-focused customer journeys to build affiliate relationships.
“We are delighted to team up with a global leader in the field of affiliate marketing,” Ciprian Lazăr, head of Romanian operations at Superbet.ro, said.
“We are looking forward to a competent and successful cooperation that will allow us to achieve our company’s mission and vision.”
Timothy Buttigieg, COO at NetRefer , added: “NetRefer is looking forward to a successful partnership with SuperBet, the leading sportsbook operator based in Romania.
“We will provide SuperBet with our award-winning product suite and access to our industry experts to ensure growth on their already successful online operation.”
The partnership comes just weeks after sister publication EGR Intel revealed Superbet’s plans to kick off a major recruitment drive in Gibraltar over the next 18 months after securing new licence.