Superbet aims to boost market share with new “enhanced betting experience” products
Group director Jamie Hart says sports betting industry is “only scratching the surface” and pledges to “push new boundaries”
Superbet has signed a deal with sports betting solutions platform ioSport to develop new products to grow the operator’s market share in new and existing territories.
The as-yet-unrevealed products will leverage ioSport’s automated pricing, machine learning capabilities and Erlang-based tech stack, to develop a range of innovative features.
“At Superbet we intend to build an enhanced betting experience that embraces those advances, and the guys at ioSport think in the same way we do,” Superbet group director Jamie Hart said.
“Sports pricing, and trading in general, has seen more disruption than casino gaming, but I believe we’re only scratching the surface.
“With ioSport as partners we’re well-placed to push new boundaries and open up fresh flexibility into sports betting.”
ioSport CEO Joe Bryan added: “We are delighted to be working with Superbet. We have a shared vision as to the future of sports betting and the role that technology and pricing quality should play.”
In relevant news, Superbet revealed it had hired six former Ladbrokes traders to join the trading team in Croatia, in an effort to further expand the firm’s international reach.