Stan James kicks off Kindred platform switch with bingo launch

Stan James Online has taken a major step towards integrating onto the Kindred Group platform with the recent launch of the brand owner’s Relax Gaming-powered bingo product.

The new online bingo site went live last Wednesday (8 March), ahead of an expected migration of Stan James Online onto the Stockholm-listed operator’s proprietary platform over the coming months.

Kindred Group’s Unibet brand was the first to go live with the Relax Gaming-powered solution in 2015, which was then later followed by both its Maria and Bingo.com brands.

“We are extremely happy to see Stan James Online going live with the bingo product developed by Relax Gaming,” Fredrik Kjell, head of gaming at Kindred Group, said.

“We continue to grow the network by adding more brands and since the launch of our own bingo product in the summer of 2015, we have enjoyed continued success with the product.

“The launch is a testament of Kindred Group’s ability to efficiently work across brands and markets in order to provide our customers with the best gaming experience.”

Kindred Group CEO Henrik Tjärnström has previously stated the operator intends to migrate all its brands, including Stan James Online, onto the operator’s in-house platform in the future.

This strategy will also include 32Red once Kindred has completed its £176m acquisition of the casino-focused firm this year.