Sportsbook Software powers Belgium sportsbook launch

Belgian bookmaker Betcenter has launched its first online sports betting site in the jurisdiction through a deal with B2B sportsbook supplier Sportsbook Software (SBS).

Betcenter.be went live earlier this month with SBS’ fully serviced sportsbook platform, which comprises risk management, customer service and CRM software and IT infrastructure.

The site offers both pre-match and in-play betting and Betcenter has also received a mobile sportsbook product to sit alongside the desktop offering.

Betcenter was launched in the Belgium market in 2005 and has since opened up more than 150 sports betting shops in the country, placing the operator at around half the size of Ladbrokes’ Belgium operation which has around 300 outlets.