Sportsbet.io deepens CONIFA link with World Cup sponsorship
Bitcoin-led sportsbook brand partners with 2020 tournament after last year’s Euros event
Sportsbet.io has extended its partnership with the Confederation of Independent Football Associations (CONIFA) by agreeing to serve as title sponsor for the World Football Cup 2020.
The agreement will see the crypto betting brand get naming rights to the 16-team competition, which takes place in the North Macedonian capital of Skopje in May and June of 2020.
The extension follows the CONIFA Sportsbet.io European Football Cup 2019, which was hosted in the Republic of Artsakh in June.
CONIFA serves as the international governing body for football teams from regions, nations, de-facto nations, minority peoples and sports isolated territories that are not represented by FIFA.
Justin Le Broque, head of marketing at Sportsbet.io, said: “Sportsbet.io is proud to continue our sponsorship of CONIFA with next year’s World Football Cup, which embodies everything about our fun, fast and fair approach to the beautiful game.
“The Sportsbet.io European Football Cup was a true festival of football, and it was inspiring to watch the continent’s most passionate players and fans assemble in Artsakh.
“Sportsbet.io and CONIFA share a passion for defying the odds, and that’s why we can’t wait to welcome the world to Skopje for next year’s tournament,” he added.