Sportradar goes stateside with SportsData acquisition
Sports information provider Sportradar acquires US-based data supplier as part of global expansion strategy
Sports data supplier Sportradar has taken its first steps into the US market after entering a deal to acquire real-time sports information provider SportsData for an undisclosed fee.
Founded in 2010, SportsData covers more than 20,000 live events across American football, baseball, basketball, ice hockey, college sports, golf and NASCAR and counts major companies such as Google, Facebook and Twitter as clients.
Both companies will offer their clients a combined product portfolio ranging from real-time scores and play-by-play data feeds, to multi-platform hosted solutions, live odds, and virtual games.
Sportradar said the acquisition showed its desire to become the world’s leading global service provider for sports content and information and would enable the company to target US-based sports federations with its anti-fraud products.
“The entry into the US market will not only fulfill our customers’ demand for comprehensive international content around the clock, but also prepare Sportradar Group even better for playing a leading role in the dynamic market for sports services,” Carsten Koerl, Sportradar Group CEO, said.
Rob Phythian, SportsData CEO, felt Sportradar’s experience in the European market, as well as its financial backing, would be key to helping grow the US business.
“We strongly believe in the continued growth of the US sports market, as well as globalization of both US and international sports, and are convinced that SportsData can support Sportradar’s ambitious growth targets,” Phythian said.
News of the deal comes after Sportsradar last month entered into a three-year partnership with the Football Conference to become the official sports data partner of the three Skrill-sponsored divisions.