Sportradar unveils new B2B marketing platform

Data firm Sportradar today announced the launch of ad:s, a new full-service marketing platform for sports betting operators.

According to Sportradar, ad:s offers bookmakers a host of marketing solutions that “eliminates waste and streamlines their business” with targeted spend on verifiable prospects that produce measurable results.

The marketing services include sponsorship consulting, SEO and SEA marketing, UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks and affiliate marketing.

In addition, Sportradar has recently partnered with major digital traffic sources for bookmakers including Livescore.com, Sofascore and Besoccer.

Ad:s is part of Sportradar´s global sports media strategy led by Felix Geyr, whose career spans more than 20 years in the technology and mobile industries.

Geyr said: “Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers.

“Ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment ,” he added.