Sportradar seals data provider deal with The Action Network

Sportradar has secured an agreement on a multi-year partnership with The Action Network to become the firm’s official sports data and content provider.

Through the new relationship, The Action Network will utilise the data provided by Sportradar for its premium subscription product Action Edge.

The Action Network will also use the data to enhance the mobile UX for customers when tracking scores and stats in real-time.

The pair will also endeavour to produce ‘dynamic content’ under the remit of the partnership, which in turn will allow The Action Network to leverage said content to provide unique data insights to its users.

Dave Abbott, MD of US Media at Sportradar, said: “Sportradar, like The Action Network, sits at the centre of sports, media and betting.

“As such, we are always looking to align ourselves with like-minded brands that understand the shifting nature of the fan experience and how to create engaging, bespoke products for sports fans. We are excited to work with The Action Network to fully unlock the potential of its growing audience.”

Matt Restivo, chief product officer of The Action Network, added: “The traditional digital scoreboard must evolve to serve bettors. Sportradar’s seamless real-time data offering will allow us to do what we do best, which is serve our audience through our best in class app and memberships.

“Sportradar will help us efficiently scale the sports that we support, bringing more unique data and information to the consumer.”

Elsewhere, Sportradar has agreed a new media partnership with American football franchise the XFL.