Sporting Index secures Authorised Betting Partner status
Operator to take advantage of exclusive ABP benefits including advertising rights
Sporting Index has agreed a deal with British horseracing to become an Authorised Betting Partner (ABP).
The agreement will nominally run through March 2019, although the ABP scheme will likely become defunct this April when a new horseracing levy is expected to be introduced.
However the deal will mean Sporting Index gets at least two months of ABP benefits, including the use of a kitemark across assets, central promotion through media campaigns and discussions with racing on the composition of the fixture list.
Paul Turner, head of Sporting Index, said: “Sporting Index have been passionate supporters of British racing for 25 years and I’m delighted to underline our commitment to the future of the sport by becoming an Authorised Betting Partner.
“We are looking forward to working closely with British racing in the years to come and hope the sport continues to grow.”
Will Lambe, director of corporate affairs for the British Horseracing Authority (BHA), added: “We’re delighted to welcome Sporting Index as an Authorised Betting Partner of British racing and pleased that they recognise the mutual benefit of a partnership approach between racing and betting.
“The Authorised Betting Partner initiative remains of critical importance to the health of industry and will continue until the new Levy Replacement system is implemented in April.”