Spiffbet lands former Mr Green manager to lead affiliate programme
Nathalié Bjurenborg Wirf joins Spiffbet following a year of M&A activity for the Nordic operator
Spiffbet has appointed former Mr Green and Global Gaming affiliate manager Nathalié Bjurenborg Wirf as the group’s new head of affiliates.
Wirf joins the Swedish operator from Casumo, where she has served as senior affiliate manager since August 2019.
She spent four months in 2019 as Global Gaming group affiliate manager before joining Casumo.
Wir worked her way up the ladder at Mr Green, having started her career as a customer service agent in January 2016 before becoming affiliate manager in February 2018.
Speaking on Wirf’s arrival, Maria Boelius, head of casino operations, said: “We are extremely excited for Nathalié joining our team.
“She has many years of experience in affiliate management and can take us to the next level in customer acquisition as well as building a top-notch team.”
Wirf commented: “The potential with Spiffbet is massive, especially now when we have over 12 strong casino brands.
“I am sure that my years of experience within affiliation will help us to create a top affiliate programme and that Spiffbet will be the most preferred partner for affiliates to work with,” she added.
Spiffbet has actioned a wide-ranging M&A roadmap over the last 12 months which has seen the operator snap up Metal Casino, Goliath Casino and Cashmio.