Snai partners Betgenius for digital marketing push

Snai is set to launch a new digital marketing campaign in partnership with Betgenius, as the Italian operator looks to utilise the supplier’s reactivation tools to grow its online sportsbook.

The deal will see Snai integrate Betgenius’ Betslip Retargeting technology, offering customers relevant offers based on their abandoned betslips even after they have left the operator’s site.

The bookmaker will also use the supplier’s Popular Bets tool as part of the company’s new “multi-faceted” digital marketing campaign.

Fabio Schiavolin, CEO of Snai, said: “Our partnership with Betgenius continues to be very important to the growth of our sportsbook, enabling us to deploy a test and learn approach on new creative acquisition strategies.

“We truly believe this will lead to consistent and successful campaigns and look forward to even more success with Betgenius in the future.”

Jack Davison, managing director at Betgenius, added: “Our proven track record in harnessing unique, data-driven solutions will enable us to attract new customers while maximising their turnover.”

The deal with Snai comes just weeks after OPAP selected Betgenius to overhaul its digital product by migrating its entire online sportsbook business to the sports betting supplier’s brand new platform.