Sky Sports Racing makes US push with new media rights deal
TV channel agrees multi-year partnership with New York Racing Association and Woodbine to show meetings in UK and Ireland
Sky Sports Racing has acquired exclusive UK and Ireland broadcast rights for all races from US racetracks Woodbine, Saratoga, Aqueduct and Belmont Park.
The broadcasts will be made available via Sky Sports Racing’s new media partnership with the New York Racing Association (NYRA) and Woodbine Entertainment Group.
In 2018, the NYRA hosted 219 fixtures at its three tracks including more than 100 Graded races and has recently completed its inaugural Turf Triple Series worth over $5m.
Sky Sports Racing will bring HD feeds from each track into its studio-hosted US racing broadcasts while attheraces.com will provide digital and social media coverage for race fans.
At The Races CEO Matthew Imi said: “We’re thrilled to be partnering with two racing organisations as forward-thinking and respected as NYRA and Woodbine.
“Their venues host high quality racing and their East Coast locations are increasingly attracting British and Irish trained horses.
“This complements our offering of the world’s best international racing, and we’re excited about promoting and showcasing NYRA and Woodbine racing in the UK and Ireland,” he added.