Sisal partners with Betgenius for Matchpoint marketing push

Italian operator Sisal has selected Betgenius to run a digital marketing campaign to drive customer acquisition for its sports betting brand, Matchpoint.

The multi-channel campaign will use personalised messaging to boost existing conversion rates.

“In the ultra-competitive Italian sports betting market, it is vital to acquire and retain customers strategically,” said Marco Tiso, online gaming business unit director at Sisal.

“By partnering with Betgenius we can be sure of targeting the right customers, with the right message, at the right time.”

Betgenius allows its partners to display live content through its programmatic trading desk, which is driven by real-time sports data.

Betgenius MD Matt Stephenson said: “As experts in helping sportsbook and casino brands deliver creative, effective campaigns that build meaningful connections with their customers, we are excited to see the results of our partnership with Sisal.”