Sightline Payments completes Joingo acquisition
Payments specialist inks undisclosed deal to acquire engagement marketing platform Joingo
Payments firm Sightline Payments has completed the acquisition of mobile engagement and loyalty platform Joingo.
The acquisition will see Sightline Payments tap into Joingo’s mobile loyalty platform, which engages users via personalised and interactive mobile marketing campaigns.
Joingo currently provides mobile engagement services to more than 100 casino operators across North America.
Sightline Payments will now be able to offer its casino customers a cashless gaming solution, along with personalised products to increase loyalty and bolster revenue from its customer base.
The financial details of the acquisition were not disclosed.
Joe Pappano, Sightline Payments CEO, said: “We know that enhancing a guest’s mobile experience is the key to cashless gaming adoption in casinos.
“We welcome Joingo’s talented team to Sightline to further strengthen our ability to empower the digital transformation of the consumer experience,” he added.
Mike McManus, Joingo CEO, added: “Joining forces with Sightline gives us access to significant resources and capabilities to accelerate our product development initiatives and deliver the most robust and seamless cashless solution for land-based casinos in the industry.”