SharpLink Gaming and Quintar join forces on personalised sports betting experience

SharpLink Gaming Ltd and Quintar today have agreed to integrate their respective technologies to produce an augmented reality (AR) experience that combines live sporting events with real-time sports betting for sports fans irrespective of whether they are at the game or screening the game at home.

Minneapolis-based SharpLink offers technological solutions and experienced-based services for the US online sports betting industry while Quintar, which launched in Santa Clara back in June, is said to have developed the world’s first AR-centred sports fan technology platform.

Quintar’s Q.reality is a device-agnostic platform designed to deliver sports fans with new, highly dynamic interactive experiences. It was founded by former Intel Sports executives CEO Jay Jayaram and president Jeff Jonas who previously co-founded virtual reality firm, Voke.

Using a combination of long-range registration to place accurate, dynamic AR content on the field, court or course, and live stereoscopic streaming, Q.reality allows content creators and rights holders to deliver personalised, social and gamification experiences for fans on mobile phones, TVs and AR wearables.

SharpLink’s technology development team will work with Quintar’s team to create a fully turnkey platform that will allow sports bettors to participate in live sports events via AR, check game data, compare betting lines, socialise with friends, and place bets with multiple sportsbook operators.

In addition to integrating their respective proprietary technologies, SharpLink will be architecting the back-end gamification features, including registration, scoring and leaderboard while Quintar will be responsible for developing the interactive AR elements that are synchronised to playing surfaces and can be viewed on mobile devices when at the sporting venue or streamed via 3D video to a table-top in a living room.

The proposed new platform can be integrated into iOS or Android apps or into an exclusive app built around a specific AR device.