SBTech added to Bede’s platform

Bede has integrated SBTech’s sportsbook offering into its platform to enable operator partners to access the sportsbook supplier’s services.

SBTech is the second provider to be added to the Bede platform with Kambi’s services made available last year.

Ross Haselhurst, commercial director, Bede Gaming, said: “We are committed to providing a compelling product mix to our operators, and sports is no exception.

“Our ethos is to be supplier agnostic and being able to offer unlimited optionality is at the heart of what we do,” Haselhurst added.

Andrew Cochrane, CCO, SBTech said: “Growing our global reach through targeted integrations is central to our growth strategy and we are delighted to have taken our sportsbook live on the Bede platform.

“We have every confidence in this partnership and expect our intuitive, expertly modelled sportsbook technology to drive both customer enjoyment and an enhanced bottom line for Bet UK in the first instance and for more Bede customers in the future.”

Rocket X’s Bet UK brand is the first to go live with SBTech via the Bede platform.