SBK jumps into digital content with new video podcast
Smarkets’ mobile sportsbook brand launches new weekly pod series hosted by Racing TV’s Jess Stafford
Smarkets’ app-centric sportsbook brand SBK has bolstered its digital content offering with the launch of a new podcast hosted by Racing TV’s Jess Stafford. The SBK Betting Podcast will air weekly and provide listeners with news and previews ahead of the biggest events in the sporting world. Each episode will feature a different sports personality, beginning with veteran British golfer Lee Westwood. In the 40-minute video pod, Westwood discussed the Ryder Cup as well as his love of racing and Nottingham Forest’s recent Championship woes. The 48-year-old golfer is due to tie with Sir Nick Faldo’s record of 11 Ryder Cup appearances when he represents Team Europe at Whistling Straits this week. “It’s ironic that he set the record of 11 Ryder Cups in 1997 at Valderrama where I was his partner as that was my first one, so it’s kind of gone full circle really,” said Westwood. “He’s obviously a legend of the game and it’s nice to be tying a record that he holds,” he added.