SB&G eyes personalisation push with Qubit deal
Qubit’s Visitor Cloud platform to be integrated across operator’s brands to enhance the customer experience
Sky Betting & Gaming (SB&G) has moved to improve its personalisation capabilities after striking a deal with real-time segmentation company Qubit.
SB&G will integrate Qubit’s Visitor Cloud platform across its brands, enabling the firm to understand how customers engage with the operator and identify opportunities to personalise the experience.
“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers,” said Edward Moss, managing director at Sky Bet.
“Over the past few years we’ve made huge investments in our in-house data platform.
“Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.”
Sam Talbot, senior product manager at SB&G, added: “There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps.
“By putting Qubit’s technology through its paces, we were really pleased with the scale, change control options, and integration with our React front end.”
Sky Bet is the latest operator to partner with Qubit, after Irish bookie BetBright signed a similar deal with the provider last month.
“Demand for our technology in the gaming market is growing massively, as operators focus their attention on improving product experience and increasing player loyalty,” said Graham Cooke, CEO of Qubit.